About TK PR

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Taryn Scher, The Sparkle Boss

Taryn Scher

"The Sparkle Boss" CONNECT ON linkedin

Taryn Scher, "The Sparkle Boss" at TK PR, has always been driven by a burning desire to excel in everything she does. After obtaining a BA in Journalism from the University of Maryland, Taryn moved to New York City with big aspirations.

Taryn gained the necessary shoes- er- tools for success in the industry by serving as the in-house PR director for a luxury fashion house in Manhattan and experiencing the industry firsthand- from store openings and product launches to media visits and more.

Taryn started TK PR in 2007, and has spent the past 5 years building the public relations firm.

Taryn has orchestrated appearances for her clients on Fox and Friends, The Today Show, NBC Nightly News with Brian Williams, as well as features in O the Oprah Magazine, Good Housekeeping, Esquire, The Wall Street Journal and thousands more.

Taryn is a regular on both WSPA's Your Carolina morning show and Carolina Now on the CW and serves as the Contributing Fashion Editor for US Airways in-flight magazine.

Taryn was named the Small Business Administration's 2011 South Carolina Young Entrepreneur of the Year and one of Greenville Business Magazine's Best and Brightest under 35 in 2012. Most recently Taryn was selected as one of GSA Business' 13 Visionaries for 2013, the Greenville Business and Professional Women's Young Careerist, and one of PR News' People-to-Watch in PR for 2013.

Brenda Connell

"Sparkle Creator" CONNECT ON linkedin

Brenda came over to the pink sparkly side with a love for food and travel and desire to go back to her hospitality roots. Brenda spent ten years of her life working in the service industry before diving into PR and Marketing, working for a top outdoor lifestyle apparel brand and a corporate PR firm in Greenville.

Brenda graduated from the University of South Carolina with a B.A. in Public Relations and Graphic Design in 2013. A love for learning landed her back in school in 2015 to obtain an Masters of Business Administration through Clemson University?s working professionals program. She will graduate in May 2017.

faqs

  • What exactly is PR?

    Public Relations, or PR, is defined as raising awareness of a product, person or service. TK PR focuses on the media relations aspect of PR as well as key partnerships and opportunities to highlight your brand/product. TK PR helps garner press coverage for clients in all sectors of the media including consumer and trade print (magazines and newspapers), online (Web sites and blogs) as well as broadcast (television and radio). Additionally, we are constantly looking for opportunities both locally and nationally, where a strategic partnership may benefit both parties involved.

  • How do I know if my business is right for PR?

    Marketing and public relations often takes a back seat to other business priorities and companies are rarely publicized to consumers at their full potential. Good PR is the most crucial aspect of developing a new or growing business. PR can help businesses raise product awareness, build name recognition and valuable company credibility.

  • What is the difference between PR and Advertising?

    Public Relations focuses on getting within free editorial content of media outlets, while Advertising is paid for. Although advertising gives you the power to choose what is printed and guarantee that you will see your company in print, it is extremely expensive and often overlooked by consumers. A one-page advertisement in a major national publication can cost as much as $140,000. And for what? Do you really ever read the ads in a magazine? Most people do not. Unlike ads, editorial placements obtained by TK PR have the ability to earn the credibility and attention of today's savvy consumers with no cost to you!

  • Do I have to send out product samples?

    Yes! If you offer a product and want the press to recommend it to their readers, you have to let them test it out or view it in person. The cost to ship out samples is well worth the possible results and getting in the hands of influential editors is a highly coveted and rare opportunity. If you are considering a PR campaign, be prepared to willingly send out dozens of press samples at your cost, but remember sending out press samples is not only a sign TK PR is hard at work, but also that there is an interest in your product! Depending on your market, press samples can and will be returned. We will also suggest sending "freebies" to key editors and celebrities, but again, these are just suggestions!

  • Does PR guarantee sales?

    The purpose of PR is to raise awareness, build brand recognition and company credibility ? NOT drive sales. Although an increase in sales is often a result of PR, it is never guaranteed nor should be the focus or goal of a PR campaign. What kind of press should I expect to get? The level of press coverage varies greatly depending on product quality, availability, timing, trends and several other factors. With PR, it is impossible to determine the size, content or placement of your product in any media outlet. Unless otherwise agreed upon, TK PR will go after all sectors of media including Print, Online and Broadcast. Due to its popularity, it is likely the majority of press coverage garnered for our clients will be in print outlets such as national magazines, regional magazines and newspapers as well as their online equivalents

  • When will I notice results?

    PR is a lengthy process that takes at least six months to see noticeable results. Online press coverage is often the first to appear, followed by newspaper and broadcast coverage. Because top-tier magazine editors plan their content far in advance, it is likely that the majority of magazine press coverage will not hit newsstands until several months after initial contact is made. Once the press coverage begins to hit the public, it can still take some time to see noticeable results. Often times, the first thing you'll notice is an increase in Web site traffic. Top quality press coverage has the ability to reap benefits for years to come. We are happy to sit down with you and provide examples of the PR process and show you the growth points from 6 months, to 1 year, to 2 years. If you are willing to put in the time, the long term possibilities are incredible!

TK PR in the news

Business Black Box Award Winner

Business Black Box Award Winner

FEBRUARY 20, 2014
PR News' PR People to Watch

PR News' PR People to Watch

DECEMBER 10, 2013
Business & Professional Women of Greenville's Young Careerist

Business & Professional Women of Greenville's Young Careerist

MARCH 19, 2013
Greenville Business Magazine's Best and Brightest

Greenville Business Magazine's Best and Brightest

SEPTEMBER 18, 2012

On May 4, 2011, Taryn was named South Carolina's 2011 Small Business Administration Young Entrepreneur of the Year.

MAY 4, 2011
  • Gold Winner 2017 Adrian Awards

    Gold Winner 2017 Adrian Awards

    MARCH 2017
  • Business Black Box Awards

    Business Black Box Awards

    FEBRUARY 2014
  • GSA Business Visionaries

    GSA Business Visionaries

    FEBRUARY 2014
  • Sparkle Boss Brings Big City Fashion

    Sparkle Boss Brings Big City Fashion

    NOVEMBER 2013
  • Specialty Retail Report

    Specialty Retail Report

    NOVEMBER 2013
  • Upstate Business Journal

    Upstate Business Journal

    MAY 2013
  • Fashion Forward

    Fashion Forward

    SEPTEMBER 2012
  • Best & Brightest 35 and under 2012

    Best & Brightest 35 and under 2012

    SEPTEMBER 2012
  • Networking group  taps women's power

    Networking group taps women's power

    SEPTEMBER 2012
  • Femfessionals  launching in Upstate

    Femfessionals launching in Upstate

    SEPTEMBER 2012
  • Schers trade the Big Apple for Greenville

    Schers trade the Big Apple for Greenville

    SEPTEMBER 2012
  • Magazine touts  Greenville as cool

    Magazine touts Greenville as cool

    APRIL 2012
  • Scher is Young Entr- epreneur of the Year

    Scher is Young Entr- epreneur of the Year

    MARCH 2012
  • CBS MoneyWatch

    CBS MoneyWatch

    JULY 2011
  • Girls Just Want to Have Fun

    Girls Just Want to Have Fun

    APRIL 2011
  • What I'm Into...

    What I'm Into...

    MARCH 2011
  • SBDC Nominates  Taryn Scher for SC...

    SBDC Nominates Taryn Scher for SC...

    JANUARY 2011
  • Speed Pitch

    Speed Pitch

    JANUARY 2011
  • Shoe Queen - Taryn Scher

    Shoe Queen - Taryn Scher

    DECEMBER 2010
  • Wardrobe Essentials that go the Distance

    Wardrobe Essentials that go the Distance

    DECEMBER 2010
  • Taryn Scher is on the move!

    Taryn Scher is on the move!

    DECEMBER 2010
  • Think You're Ready to Hire a Fashion PR

    Think You're Ready to Hire a Fashion PR

    MARCH 2010
  • First Impressionism

    First Impressionism

    SEPTEMBER 2009
  • JANUARY 2009
  • Think You're Ready to Hire a Fashion PR

    Think You're Ready to Hire a Fashion PR

    JANUARY 2009